Okay ladies....I think I've found it!!!!! I say think because I have now been using this shampoo for two months and it. is. WORKING!!!!!! As you know (per my confession) I have been having the most awful time with my scalp and have tried TONS of treatments and solutions....to NO avail. It has felt like throwing money down the drain! The no poo thing was working but I didn't want to do it ALL the time. I wanted to use the baking soda/water as an occasional treatment more so than a permanent solution. I went to Walmart deTERMINED to find a shampoo sans Phosphates & Sulphates. deTERMINED I tell you!!! Well I found one and have been LOVING it =). I wanted, in the very beginning, to put it straight to the test! I knew that if I washed my hair with a normal shampoo, that my head would be itchy that same day! Not cool = (. Well, I used this shampoo and was fine that whole day. I decided, since it was a week of me not doing ANYthing I could keep going. Two days, Three days, FOUR days and my scalp was still fine! I couldn't believe it, had I found the solution??? I then washed and decided to do so more frequently to see if that would make a difference. I washed every other day and it was STILL okay. Ladies, I say again....I THINK I FOUND IT!!!!! So far so good and THAT is enough for me right now....it's more than enough actually =).